Highlights from the Annual IMC Alumni Panel: Career Lessons and Networking Tips

Last week, NYU’s IMC program hosted its much-anticipated Annual Alumni Panel, bringing together graduates from diverse industries—from luxury beauty and tech to data strategy and digital media. For current students navigating the ever-changing world of marketing, it was a rare opportunity to gain honest insights, actionable advice, and a fresh dose of inspiration.

Here are some key highlights and lessons from the panel that left a lasting impression on us:

1. Your First Job Isn’t Your Forever Job

Many alumni started in roles that weren’t directly aligned with their dream positions—but that didn’t stop them. Whether it was account management, media planning, or market research, they all emphasized the value of getting started and building real-world experience.

“Don’t be afraid to try different things. It’s about momentum, not perfection,” said one panelist currently leading growth strategy at a major streaming platform.

The takeaway? Early-stage roles are stepping stones. What matters most is showing up, learning fast, and being open to evolving.

2. Networking Is About Relationships, Not Transactions

Gone are the days of stiff handshakes and business card exchanges. Today’s most effective networking is casual, authentic, and value-driven. Alumni shared that their most meaningful connections often came from group projects, quick chats after guest lectures, and thoughtful LinkedIn messages.

“Be intentional but human. People can tell when you’re just trying to get something,” one speaker shared.

Start with a genuine interest in their journey. The job will come later—if the connection is real.

3. Don’t Underestimate Informational Interviews

Several alumni credited informational interviews as game-changers in their career path. Reaching out for a 15–20 minute chat (without asking for a job!) helped them gain industry-specific insights, discover hidden opportunities, and build long-term relationships.

Pro Tip: One alum said their current role came from a connection they met nine months earlier through an informational call.

4. Own Your Personal Brand

How you present yourself—on LinkedIn, in interviews, or even during group work—matters. Alumni encouraged us to think about what makes us unique, what we’re passionate about, and how we want others to perceive us.

Whether it's highlighting side projects, personal blogs, or campaign work, branding yourself as a marketer starts now, not after graduation.

“Think of yourself as a mini-brand. What’s your value proposition?”

5. Leverage Every NYU Resource

One clear message: use what’s already available. From career advisors and alumni databases to Slack channels and faculty connections, the panel reminded us that NYU’s IMC community is a goldmine—if you’re willing to take the initiative.

“You’re not alone in this. Reach out. Ask questions. Take advantage of the network you’re already a part of.”

A Student’s Takeaway: Real Talk from Real Grads

As a current IMC student, I found the panel incredibly grounding. It reminded me that no one’s path is perfect—and that’s okay. What really stuck with me was how each alum had their own version of trial and error, rejection, and eventually, growth.

The most powerful thing I learned? Stay curious. Ask questions. Be kind. And take your shot—even if it feels a little scary.

Since the panel, I’ve already reached out to two alumni for informational chats (and they both responded!). It turns out people really do want to help—you just have to ask.

Final Words

The IMC Alumni Panel wasn’t just a talk—it was a wake-up call, a strategy session, and a pep talk all rolled into one. Whether you're prepping for your first internship or thinking about a long-term path, remember this: You’re part of a powerful, supportive community. Use it. Be it. Grow with it.