IMC Legacy Timeline
The IMC Legacy Timeline is a dedicated space for capturing the evolution of the NYU IMC program, highlighting key events, student achievements, and faculty contributions. It serves as a dynamic archive that provides future students with a clear understanding of the program’s growth and transformation, where you can explore the program’s evolution, relive key events in the program.
2025
Inaugural IMA Summit: "Marketing Tomorrow"
The Integrated Marketing Association (IMA) hosted its first annual summit, "Marketing Tomorrow," featuring panels on AI, branding, and the future of marketing.
2024
SPS Wins Global Academic Institution of the Year
NYU SPS recognized by Global Alliance for PR for leadership in integrated marketing education and global thought leadership.
2023
Meta Industry Workshop Series Launched
Students engaged in a hands-on workshop series with Meta, exploring personalization, privacy, and platform innovation.
Healthcare Marketing & Communications Certificate
A new certificate program launched to meet demand in health sector branding, patient engagement, and communication ethics.
2022
Executive MS Marketing & Strategic Communications
A separate executive track launched to serve senior professionals in branding, media, and organizational strategy roles.
2021
Dean Angie Kamath Appointed at NYU SPS
Angie Kamath brought a workforce innovation lens and equity-forward leadership to the school’s next phase of growth.
Diversity, Equity & Inclusion Courses Expanded
Courses were added focusing on inclusive branding, accessibility in marketing, and cultural sensitivity in global storytelling.
2019
Michael Diamond Cannes Travel Grant
A travel scholarship was launched to support students attending Global Field Intensives in Paris and Cannes.
2018
AI and Marketing Course Added to Curriculum
Students began exploring predictive tools, automation, and ethical uses of AI in brand and content strategy.
2017
Real World Program Integrates Live Business Challenges
Teams of students tackled real client problems across sectors, integrating classroom theory with market execution.
2016
Global Field Intensives Begin in London and Paris
International study trips launched to deepen cross-cultural brand strategy insights and agency exposure.
2015
Capstone Projects Aligned with Real-World Clients
Final-year teams worked directly with brand partners like Mastercard and JetBlue to solve strategic marketing problems.
2014
Capstone Partnerships Expand with Global Brands
The program formalizes new capstone collaborations with companies like L’Oréal, American Express, and Publicis to embed real brand challenges into student projects.
2013
IMA (Integrated Marketing Association) Officially Founded
The first student-led professional organization for MSIM formed to host events, panels, and networking mixers.
Dennis Di Lorenzo Appointed Dean of NYU SPS
Dean Di Lorenzo’s tenure marked the modernization of curricula and expansion of professional faculty appointments.
2012
Global Marketing Modules Added to Core Courses
New curriculum elements emphasized international brand management, localization, and global market strategy.
2010
First Online Courses Introduced in Program
First Online Courses Introduced in Program
2008
Marketing Analytics becomes a formal track program
The curriculum added modeling, segmentation, and campaign performance tools to meet growing demand for quant skills.
2005
Digital Marketing Introduced as a Core Curriculum Area
Reflecting changes in media and consumer behavior, digital tools and platforms became key areas of focus.
2001
Brand Management Specialization Introduced
A formal brand management focus was launched to explore storytelling, positioning, and consumer psychology.
1997
Program Launch: MS in Integrated Marketing Begins
The program was established at NYU SPS to train holistic marketers in branding, media, and data strategy.
Latest News
Apr 5, 2024
IMC Networking Night: Bridging Students and Industry Leaders
The biannual IMC Networking Night brought together students, faculty, and top marketing professionals for an evening of career discussions and mentorship. Attendees engaged in speed networking sessions and panel discussions covering career growth, industry trends, and job opportunities. Alumni from companies such as Google, Ogilvy, and Meta shared their insights on career development in the field.
Mar 31, 2024
IMC Alumni Success Spotlight: From Classroom to Global Marketing Leadership
This month’s IMC Alumni Success Spotlight featured a Q&A with a distinguished graduate who is now a Global Marketing Director at Nike. The interview covered their career journey, challenges in brand management, and advice for current IMC students. Alumni also emphasized the importance of leveraging NYU’s network and mentorship programs for career advancement.
Mar 27, 2024
Guest Speaker Series: AI & The Future of Marketing
The IMC Guest Speaker Series featured a panel discussion on the role of artificial intelligence in marketing. Industry experts from IBM, HubSpot, and Adobe discussed AI-driven customer engagement, personalization, and data analytics. The session provided students with valuable insights into how AI is reshaping marketing strategies and job opportunities.
Mar 24, 2024
IMC Annual Marketing Case Competition: A Challenge for Future Innovators
IMC students competed in the annual case competition, where teams tackled real-world marketing challenges presented by major brands. This year’s challenge focused on sustainability in digital advertising. The winning team received a mentorship opportunity with industry leaders, along with a $5,000 prize. Judges from leading agencies praised the innovative strategies and data-driven insights presented by the students.
Mar 19, 2024
IMC Earns Top Recognition in Global Rankings
NYU’s Integrated Marketing Communications program has been ranked among the top 10 globally in marketing education by the Global Business Education Review. The recognition highlights the program’s excellence in strategic curriculum design, cutting-edge research, and industry partnerships. IMC faculty and students celebrated this milestone, reinforcing the program’s reputation as a premier choice for aspiring marketers.
Oct 15, 2008
Celebrating the Founding of NYU SPS IMC Program
The NYU SPS Integrated Marketing Communications (IMC) program was officially launched, marking a new era in data-driven marketing education. The event featured speeches from founding faculty members, outlining the program’s vision to blend analytical skills with strategic marketing insights. Alumni and industry leaders shared their support for the program’s mission to prepare students for the evolving digital marketing landscape.
