Team Members

Miffy leads the IMC Legacy team, keeping the project on track and aligned with its mission. She manages workflow, assigns tasks, and ensures deadlines are met. She also connects with students, alumni, and faculty to gather content and strengthen the IMC community through blog posts. Outside IMC Legacy, Miffy works at a marketing agency specializing in strategic campaigns and influencer marketing. In her free time, she enjoys binge-watching Netflix and exploring new food spots.

Nihareeka shapes the vision for NYU IMC Legacy, making sure incoming students’ needs are understood and met. Partnering with Chuhan, she guides the site’s visual design and overall direction to deliver a cohesive, engaging experience. With a research‑strategy background, she excels at decoding consumer behavior and internet culture to uncover insights that drive her work.

Yajing is the content manager for this website, responsible for overseeing and curating its content, facilitating communication with professionals within and beyond our field, and collecting and organizing data on past events related to our program. In addition, Yajing will also be responsible for communicating with alumni, renowned faculty and staff, as well as communicating with the university to better integrate the existing resources of the IMC program for IMC students and the activities that will be carried out in the future.

Chuhan turns data into design for NYU IMC Legacy. As Analytics Lead, she mines user insights to polish the virtual Yearbook, Timeline, and other modules, co‑designing sleek interfaces with Nihareeka. Her metrics‑driven workflows cut the design‑to‑publish cycle by 30% and coach the team to wield data as a storytelling tool—preserving history while coding its next chapter.

Xinyi plays a key role in shaping the content and research direction for the IMC Legacy project, ensuring that the platform remains an insightful and valuable resource for students, alumni, and faculty. She specializes in gathering and analyzing key IMC milestones, student success stories, and industry trends to create compelling narratives that highlight the impact of the IMC program.